An emerging theory of avatar marketing
Fred Miao, Irina V. Kozlenkova, Haizhong Wang, Tao Xie, and Robert W. Palmatier
| Year of publication: |
2022
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|---|---|
| Authors: | Miao, Fred ; Kozlenkova, Irina V. ; Wang, Haizhong ; Xie, Tao ; Palmatier, Robert W. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 1, p. 67-90
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| Subject: | artificial intelligence | avatar | behavioral realism | chatbot | form realism | human-computer interaction | Künstliche Intelligenz | Artificial intelligence | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242921996646 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012794729