An empirical analysis of consumers' attitudes toward physicians' advertising
H. Ronald Moser
| Year of publication: |
2008
|
|---|---|
| Authors: | Moser, H. R. |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 25.2007/08, 3, p. 270-288
|
| Subject: | Ärzte | Physicians | Dienstleistungsmarketing | Services marketing | Werbung | Advertising | Patienten | Patients | Meinung | Opinion | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003764732