An empirical analysis of consumers' attitudes toward physicians' services advertising : a comparative cross-sectional study
H. Ronald Moser
| Year of publication: |
2008
|
|---|---|
| Authors: | Moser, H. R. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 29.2007/08, 3, p. 75-98
|
| Subject: | Ärzte | Physicians | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003756462