An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
H. Ronald Moser, Robert Stevens, and David Loudon
| Year of publication: |
July-September 2016
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|---|---|
| Authors: | Moser, H. R. ; Stevens, Robert E. ; Loudon, David |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 33.2016, 3, p. 255-273
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| Subject: | Consumer attitudes | physician advertising | physician image | professional services | services marketing | Ärzte | Physicians | Dienstleistungsmarketing | Services marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Gesundheitsberufe | Health personnel | Freie Berufe | Professional services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2016.1199225 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011584756