An empirical analysis of green experiential loyalty : a case study
Hung-Che Wu and Ching-Chan Cheng
| Year of publication: |
2019
|
|---|---|
| Authors: | Wu, Hung-Che ; Cheng, Ching-Chan |
| Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 31.2019, 1, p. 69-105
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| Subject: | Experiential quality dimensions | green experiential loyalty | green experiential satisfaction | green experiential trust | green switching experience | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Umweltmanagement | Environmental management | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Event-Marketing | Event marketing | Vertrauen | Confidence | Umweltpolitik | Environmental policy | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2018.1482484 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012180987