An empirical analysis of search engine advertising : sponsored search in electronic markets
Anindya Ghose; Sha Yang
| Year of publication: |
2009
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|---|---|
| Authors: | Ghose, Anindya ; Yang, Sha |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 55.2009, 10, p. 1605-1622
|
| Subject: | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Bayes-Statistik | Bayesian inference | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003908961