An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share
| Year of publication: |
2004
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|---|---|
| Authors: | Ailawadi, Kusum L. ; Harlam, Bari |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 68.2004, 1, p. 147-165
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