An empirical analysis of the public's attitudes toward advertising hospital services : a comparative cross-sectional study
H. Ronald Moser; Gordon L. Freeman Jr.
| Year of publication: |
2014
|
|---|---|
| Authors: | Moser, H. R. ; Freeman, Gordon L. |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 31.2014, 1, p. 13-30
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| Subject: | deception in advertising | demographic factors | health care opinion leaders | health care professionals | professional code of ethics | routine service | Werbung | Advertising | Krankenhaus | Hospital | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Gesundheitsberufe | Health personnel | Gesundheitsversorgung | Health care | Gesundheitswesen | Health care system | Werbebeschränkung | Advertising regulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362783