An empirical approach for the development of nudges, how word associations and network analysis help to detect priming words
Ricardo Sartori; Ksenia Dorofeeva; Andrea Ceschi
| Year of publication: |
2013
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| Authors: | Sartori, Ricardo ; Dorofeeva, Ksenia ; Ceschi, Andrea |
| Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 13.2013, 2, p. 77-82
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| Subject: | behavioral economics | nudge | social norms | word association method | semantic mapping of words | Verhaltensökonomik | Behavioral economics | Soziale Norm | Social norm | Virales Marketing | Viral marketing | Social Marketing | Social marketing | Wissenschaftliche Methode | Scientific method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009789570