An Empirical Comparison of Consumer Package Labels of Chinese and World Brand Products Sold in China
| Year of publication: |
2003
|
|---|---|
| Authors: | Rosecky, Richard ; Smith, Lousie ; Ying, Zhang |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 16.2003, 4, p. 7-34
|