An Empirical Comparison of Logit Choice Models with Discrete Versus Continuous Representations of Heterogeneity
| Year of publication: |
2002
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|---|---|
| Authors: | Andrews, Rick L. ; Ainslie, Andrew ; Currim, Imran S. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 39.2002, 4, p. 479-487
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