An empirical comparison of online advertising in four countries ; cultural characteristics and creative strategies
Chang-Hyun Jin
| Year of publication: |
2010
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|---|---|
| Authors: | Jin, Chang-hyun |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 18.2010, 3/4, p. 253-261
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| Subject: | Online-Marketing | Internet marketing | Kulturelle Identität | Cultural identity | Internationales Marketing | International marketing | China | Japan | Südkorea | South Korea | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008840795