An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity : oes consumer personality matter?
Maleeha Shahid Sameeni, Faisal Qadeer, Wasim Ahmad, Raffaele Filieri
| Year of publication: |
2024
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|---|---|
| Authors: | Sameeni, Maleeha Shahid ; Qadeer, Faisal ; Ahmad, Wasim ; Filieri, Raffaele |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 173.2024, Art.-No. 114469, p. 1-18
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| Subject: | Big Five model | Boycott | Brand hate | NeWOM intensity | Sabotage | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand | Markenführung | Brand management | Konsumentenboykott | Consumer boycott |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114469 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014547899