An empirical invesitgation of corporate identity communication on Hong Kong hotels' websites
Ibrahim Mohammed, Basak Denizci Guillet, Markus Schuckert, and Rob Law (School of Hotel and Tourism Management, Hong Kong Polytechnic University, Hung Hom, Hong Kong)
| Year of publication: |
July-September 2016
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| Authors: | Mohammed, Ibrahim ; Denizci Guillet, Basak ; Law, Rob |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 25.2016, 5/6, p. 676-705
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| Subject: | corporate communication | corporate marketing | hotel websites | organizational identity | Öffentlichkeitsarbeit | Public relations | Unternehmenskultur | Corporate culture | Website | Hongkong | Hong Kong | Hotellerie | Hotel industry | Firmenimage | Corporate reputation | Marketingmanagement | Marketing management | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2016.1096875 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011578919