An empirical investigation of brand resilience through disclosure of negative information : a consumer preference perspective
Ra'd Almestarihi, Sharyn Rundle-Thiele and Owen Wright, Mahmoud Migdadi
| Year of publication: |
2017
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|---|---|
| Authors: | Almestarihi, Ra'd ; Rundle-Thiele, Sharyn ; Wright, Owen ; Migdadi, Mahmoud |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 13.2017, 3, p. 299-317
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| Subject: | best-worst design | information disclosure | brand resilience | baby shampoo | petrochemicals | stated choice preferences | Konsumentenverhalten | Consumer behaviour | Unternehmenspublizität | Corporate disclosure | Präferenztheorie | Theory of preferences | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Experiment | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011857511