An empirical investigation of composite product choice
Kalpesh Kaushik Desai; Dinesh Kumar Gauri; Yu Ma
| Year of publication: |
2014
|
|---|---|
| Authors: | Desai, Kalpesh Kaushik ; Gauri, Dinesh Kumar ; Ma, Yu |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 90.2014, 4, p. 493-510
|
| Subject: | Ingredient branding | Brand equity | Choice models | Scanner panel data | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Panel | Panel study | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473274