An empirical investigation of franchisees’ multi-unit ownership strategy
Year of publication: |
2016
|
---|---|
Authors: | Hussain, Dildar ; Da Silva Filho, Haroldo Monteiro |
Published in: |
Marketing from information to decision. - Cluj-Napoca : CEEOL, ZDB-ID 2602480-9. - Vol. 9.2016, p. 65-66
|
Subject: | multi-unit franchising | partner trust | franchisee experience | empirical analysis | Brazil | Prinzipal-Agent-Theorie | Agency theory | Franchising | Brasilien |
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