An empirical investigation of marketing programme and process elements in he home-host scenario
Henry F. L. Chung
| Year of publication: |
2002
|
|---|---|
| Authors: | Chung, Henry F. L. |
| Published in: |
Strategic global marketing : issues and trends. - New York, NY [u.a.] : Internat. Business Press, ISBN 0-7890-2016-5. - 2002, p. 141-186
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001777085