An empirical investigation of repeat buying behavior of customers of two brands in India
Mehir Baidya; Gautam Ghosh
| Year of publication: |
2014
|
|---|---|
| Authors: | Baidya, Mehir Kumar ; Ghosh, Gautam |
| Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 6.2014, 3, p. 255-268
|
| Subject: | Quality | Probability | Logistic regression | Price | Indien | India | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Regressionsanalyse | Regression analysis | Produktqualität | Product quality | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010492681