An Empirical Investigation of Signaling in the Motion Picture Industry
| Year of publication: |
2006
|
|---|---|
| Authors: | Basuroy, Suman ; Desai, Kalpesh Kaushik ; Talukdar, Debabrata |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 43.2006, 2, p. 287-295
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