An empirical investigation of the antecedents to the timing of new brand introduction decision
Danielle A. Chmielewski
| Year of publication: |
2009
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|---|---|
| Authors: | Chmielewski, Danielle A. |
| Published in: |
Emerging issues and challenges in business & economics : selected contributions from the 8th Global Conference [on Business & Economics ... held at the Faculty of Economics of the University of Florence in the month of October 2008]. - Firenze : Firenze University Press, ISBN 978-88-6453-059-8. - 2009, p. 463-484
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| Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010195810