An empirical investigation of the effect of advertising in shaping the relationship between sales and price of two entrepreneur brands in India
Mehir Baidya; Kamal Ghose; Bipasha Maity
| Year of publication: |
2014
|
|---|---|
| Authors: | Baidya, Mehir Kumar ; Ghose, Kamal ; Maity, Bipasha |
| Published in: |
Asia-Pacific journal of business administration. - Bingley : Emerald, ISSN 1757-4323, ZDB-ID 2509201-7. - Vol. 6.2014, 2, p. 116-126
|
| Subject: | Marketing | Business strategy | Asia-Pacific | Indien | India | Werbung | Advertising | Werbewirkung | Advertising effects | Markenartikel | Brand | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010387362