An empirical investigation of the relationship between market orientation and MrklS effectiveness in upscale hotels in Greece
Kalliopi C. Chatzipanagiotou; Aikaterini Vassilikopoulou; George J. Siomkos
| Year of publication: |
2008
|
|---|---|
| Authors: | Chatzipanagiotou, Kalliopi C. ; Vassilikopoulou, Aikaterini ; Siomkos, George J. |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 16.2007/08, 4, p. 285-297
|
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Marktanteil | Market share | Hotellerie | Hotel industry | Griechenland | Greece |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003798086