An empirical investigation of the relative effect of trust and switching costs on service loyalty in the UK retail banking industry
Dahlia El-Manstrly; Robert Paton; Cleopatra Veloutsou; Luiz Moutinho
| Year of publication: |
2011
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|---|---|
| Authors: | El-Manstrly, Dahlia ; Paton, Robert A. ; Veloutsou, Cleopatra ; Moutinho, Luiz |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 16.2011/12, 2, p. 101-110
|
| Subject: | Vertrauen | Confidence | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009385067