An empirical investigation of the variation in direct-to-consumer prescription drug advertising
Kabir C. Sen
| Year of publication: |
2011
|
|---|---|
| Authors: | Sen, Kabir Chandra |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 5.2011, 4, p. 248-261
|
| Subject: | share of voice | Direktmarketing | Direct marketing | Arzneimittel | Pharmaceuticals | Werbewirkung | Advertising effects | Markenartikel | Brand | Marktanteil | Market share | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009412211