An empirical model of marketing strategy and shareholder value : a value-based marketing perspective
Mamoun N. Akroush
| Year of publication: |
2012
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|---|---|
| Authors: | Akroush, Mamoun N. |
| Published in: |
Competitiveness review : an international business journal incorporating Journal of global competitiveness. - Bingley [u.a.] : Emerald, ISSN 1059-5422, ZDB-ID 24739546. - Vol. 22.2012, 1, p. 48-89
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009891427