An empirical segmentation of users of mobile banking apps
Year of publication: |
October-December 2016
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Authors: | Alavi, Shirin ; Ahuja, Vandana |
Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 15.2016, 4, p. 390-407
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Subject: | Digital marketing | mobile banking apps | mobile technology and Internet | task-directed versus experiential online behavior | Mobilkommunikation | Mobile communications | Mobile Anwendung | Mobile application | Online-Marketing | Internet marketing | Electronic Banking | Electronic banking | Mobile Business | Mobile business | Internet | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Electronic Commerce | E-commerce |
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