An empirical segmentation of users of mobile banking apps
Shirin Alavi and Vandana Ahuja
| Year of publication: |
October-December 2016
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|---|---|
| Authors: | Alavi, Shirin ; Ahuja, Vandana |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 15.2016, 4, p. 390-407
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| Subject: | Digital marketing | mobile banking apps | mobile technology and Internet | task-directed versus experiential online behavior | Mobile Anwendung | Mobile application | Online-Marketing | Internet marketing | Electronic Banking | Electronic banking | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Internet | Mobile Marketing | Mobile marketing | Innovationsakzeptanz | Innovation adoption | Mediennutzung | Media usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2016.1252653 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636562