An empirical study about the influence of country personality and product involvement on consumer's purchase and visit intentions
Ana Sousa, Helena Nobre, Minoo Farhangmehr
| Year of publication: |
August 2018
|
|---|---|
| Authors: | Sousa, Ana ; Nobre, Helena ; Farhangmehr, Minoo |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4637, ZDB-ID 2897101-2. - Vol. 5.2018, 3, p. 65-72
|
| Subject: | Country Personality | Country Image | Product Involvement | Consumer Behaviour Intentions | International Marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2018.vol5.no3.65 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011918923