An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior
| Year of publication: |
2003
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|---|---|
| Authors: | Im, Subin ; Bayus, Barry L. ; Mason, Charlotte H. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 31.2003, 1, p. 61-73
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