An Empirical Study of Major Segmentation Issues in Retail Banking

Some major segmentation issues in retail banking are examined. It is found that primary institutions are associated with frequency of visits and that it is usually a low involvement decision oriented towards convenience. It is also shown that financial services consumption is a product driven decision‐making process, further suggesting that more emphasis be put on product and multi‐institution usage research.

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Year of publication:	1988
Authors:	Laroche, Michel ; Taylor, Thomas
Published in:	International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 6.1988, 1, p. 31-48
Publisher:	MCB UP Ltd
Subject:	Banks \| Consumer Behaviour \| Retailing \| Segmentation

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb010824 [DOI]
Source:	Other ZBW resources

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