An empirical study of mobile social app continuance intention: integrating flow experience and switching costs
Year of publication: |
2017
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Authors: | Hong, Hong ; Xu, Di |
Published in: |
International journal of networking and virtual organisations : IJNVO. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2113295-1. - Vol. 17.2017, 4, p. 410-424
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Subject: | continuance using intention | mobile social apps | flow experience | switching costs | structural equation model | SEM | mediating effect | Strukturgleichungsmodell | Structural equation model | Wechselverhalten | Switching behaviour | Mobile Anwendung | Mobile application | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour |
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