An empirical study of sponsor satisfaction in reward-based crowdfunding
Haichao Zheng, Bo Xu, Tao Wang, Yun Xu
| Year of publication: |
August 2017
|
|---|---|
| Authors: | Zheng, Haichao ; Xu, Bo ; Wang, Tao ; Xu, Yun |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 18.2017, 3, p. 269-285
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| Subject: | Reward-based crowdfunding | Sponsor satisfaction | Hedonic value | Utilitarian value | Crowdfunding | Kundenzufriedenheit | Customer satisfaction | Hedonischer Preisindex | Hedonic price index | Sponsoring | Sponsorship |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011746780