An Empirical Study of the Impact of Brand Name on Personal Customers' Adoption of Internet Banking in Hong Kong
| Year of publication: |
2010
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| Authors: | Cheng, T.C.E. ; Yeung, W.H. |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 22017355. - Vol. 6.2010, 1 (1.1.), p. 32-52
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