An empirical study of the language of brand taglines : a code mixing approach
Priyanka Pareek and V.V. Ravi Kumar
| Year of publication: |
2018
|
|---|---|
| Authors: | Pareek, Priyanka ; Ravi Kumar, V. V. |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 17.2018, 1, p. 109-124
|
| Subject: | branding taglines | code mixing | language of taglines | sociolinguistics | Markenführung | Brand management | Sprache | Language | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011933859