An empirical study of the motivations for intention to read brand-related user-generated content on social media in Vietnam
Luu Thi Minh Nghia, Nguyen Minh Duong
| Year of publication: |
2021
|
|---|---|
| Authors: | Luu Thi Minh Nghia ; Nguyen Minh Duong |
| Published in: |
VNU journal of economics and business. - Ha Noi, Vietnam : VNU, ISSN 2734-9861, ZDB-ID 3122236-5. - Vol. 1.2021, 2, p. 43-55
|
| Subject: | User-generated content | uses and gratifications | social media | theory of planned behavior | Social Web | Social web | Kundenintegration | Customer integration | Verbrauchereinstellung | Consumer attitudes | Web 2.0-Technologien | Web 2.0 technologies | Vietnam | Viet Nam | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.57110/jeb.v1i2.4469 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013499239