An empirical study on code mixing in print advertisements in Hong Kong
Chi-Hong Leung
| Year of publication: |
2010
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|---|---|
| Authors: | Leung, Chi-hong |
| Published in: |
Asian journal of marketing : the official journal of the Marketing Institute of Singapore. - [New York, NY] : Academic Journals, ISSN 1819-1924, ZDB-ID 2211924-3. - Vol. 4.2010, 2, p. 49-61
|
| Subject: | Internationales Marketing | International marketing | Fremdsprache | Foreign language | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Hongkong | Hong Kong |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003985796