An empirical study on the decision-making styles of the Chinese peasant consumers
| Year of publication: |
2010
|
|---|---|
| Authors: | Baoku, Li ; Cuixia, Zhai ; Weimin, Bao |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 27.2010, 7 (2.11.), p. 629-638
|