An empirical study to analyse consumer decision-making and their purchase intention towards products promoted via Internet marketing
Rajshree Panda
| Year of publication: |
2014
|
|---|---|
| Authors: | Panda, Rajshree |
| Published in: |
International journal of collaborative enterprise : IJCEnt. - Genève [u.a.] : Inderscience Enterprises, ISSN 1740-2085, ZDB-ID 2531772-6. - Vol. 4.2014, 4, p. 262-277
|
| Subject: | consumer decision making | customer relationship management | online community | online trust | consumer collaboration | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Vertrauen | Confidence | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011346981