An empirical study to diagnose the outcomes of customers' experiences in trendy coffee shops
Halil Nadiri; G. Nazan Gunay
| Year of publication: |
2013
|
|---|---|
| Authors: | Nadiri, Halil ; Gunay, G. Nazan |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 14.2013, 1, p. 22-53
|
| Subject: | experiental marketing | service quality | experiental value | future buying intentions | young customers | Gloria Jean's Coffee | Event-Marketing | Event marketing | Dienstleistungsqualität | Service quality | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Kaffee | Coffee | Nordzypern | Northern Cyprus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009732742