An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets
| Year of publication: |
2011
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|---|---|
| Authors: | Chu, Junhong ; Chintagunta, Pradeep K |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 75.2011, 2, p. 75-93
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