An empirical test of warranty theories in the US computer server and automobile markets
Year of publication: |
2011
|
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Authors: | Chu, Junhong ; Chintagunta, Pradeep K. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 2, p. 75-92
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Subject: | Garantie | Warranty | Konsumentenverhalten | Consumer behaviour | Risikoaversion | Risk aversion | Beschwerdemanagement | Complaint management | Computer | Kraftfahrzeug | Motor vehicle | USA | United States |
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