An empirical test of warranty theories in the US computer server and automobile markets
Junhong Chu; Pradeep K. Chintagunta
| Year of publication: |
2011
|
|---|---|
| Authors: | Chu, Junhong ; Chintagunta, Pradeep K. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 2, p. 75-92
|
| Subject: | Garantie | Warranty | Konsumentenverhalten | Consumer behaviour | Risikoaversion | Risk aversion | Beschwerdemanagement | Complaint management | Computer | Kraftfahrzeug | Motor vehicle | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008935842