An empirically-based typology of product innovativeness for new financial services: Success and failure scenarios
| Year of publication: |
2001
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|---|---|
| Authors: | Avlonitis, George J. ; Papastathopoulou, Paulina G. ; Gounaris, Spiros P. |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 18.2001, 5, p. 324-342
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