An empirically derived taxonomy of retailer pricing and promotion strategies
| Year of publication: |
2003
|
|---|---|
| Authors: | Bolton, Ruth N. ; Shankar, Venkatesh |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 79.2003, 4, p. 213-224
|