An employer brand predictive model for talent attraction and retention
Year of publication: |
2011
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Authors: | Botha, Annelize ; Bussin, Mark ; Swardt, Lukas de |
Published in: |
SA journal of human resource management : SAJHRM. - Tygervalley : Open Journals Publ., ISSN 1683-7584, ZDB-ID 2520345-9. - Vol. 9.2011, 1, p. 298-309
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Subject: | Personalmarketing | HR marketing | Personalbeschaffung | Recruitment | Personalmanagement | Human Resource Management | Prognoseverfahren | Forecasting model | Mitarbeiterbindung | Employee retention | Hochqualifizierte Arbeitskräfte | Highly skilled workers | Firmenimage | Corporate reputation |
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