An Enlargement of the Notion of Consumer Vulnerability
| Year of publication: |
2008
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|---|---|
| Authors: | Commuri, Suraj ; Ekici, Ahmet |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 28.2008, 2, p. 183-186
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