An Episode-by-Episode Examination: What Drives Television-Viewer Behavior: Digging Down into Audience Satisfaction with Television Dramas
| Year of publication: |
2013
|
|---|---|
| Authors: | Miller Dennis, Donald ; Michael Gray, David |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 53.2013, 2, p. 166-174
|