An evaluation model for measuring the impact of omnichannel information processing on digital shopping decision
Jugal Kishor, Saket Kumar Bhardwaj, Swati Sharma
| Year of publication: |
2023
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|---|---|
| Authors: | Kishor, Jugal ; Bhardwaj, Saket Kumar ; Sharma, Swati |
| Published in: |
International journal of procurement management. - Olney : Inderscience, ISSN 1753-8440, ZDB-ID 2418233-3. - Vol. 17.2023, 2, p. 255-276
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| Subject: | omnichannel | emotion | digital shopping decision | central cues | peripheral cues | information search | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Informationsverhalten | Information behaviour | Emotion | Multikanalvertrieb | Multichannel strategy | Digitalisierung | Digitization | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPM.2023.130736 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014313642