An evaluation of an integrated perspective of perceived service quality for retail banking services in India
Sanjiv Mittal; Rajat Gera; Dharminder Kumar Batra
| Year of publication: |
2015
|
|---|---|
| Authors: | Mittal, Sanjiv ; Gera, Rajat ; Batra, Dharminder Kumar |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 3, p. 330-350
|
| Subject: | Service quality | Banks | Multi-variate analysis | Service marketing | Financial services | Customer behaviour | Dienstleistungsqualität | Indien | India | Privatkundengeschäft | Personal banking | Kundenzufriedenheit | Customer satisfaction | Finanzdienstleistung | Konsumentenverhalten | Consumer behaviour | Bankmarketing | Bank marketing | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Bankgeschäft | Banking services |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011383612