An evaluation of customer-centric benefits associated with knowledge management
Year of publication: |
2012
|
---|---|
Authors: | Marešová, Petra ; Bureš, Vladimír ; Brunet-Thornton, Richard ; Otčenášková, Tereza |
Published in: |
Customer-centric knowledge management : concepts and applications. - Hershey, Pa. : Information Science Reference, ISBN 978-1-61350-089-7. - 2012, p. 124-145
|
Subject: | Wissensmanagement | Knowledge management | Beziehungsmarketing | Relationship marketing |
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